A whole product.Built differently.
ALTA is a new kind of operating platform, where a complete operational system meets an interface designed around human intent.
altaos.app- Role
- Product, design and engineering
- Live
- Since August 2026
- Built with
- ChatGPTClaude CodeCodexGitHub
- Runs on
- Next.jsReactTypeScriptTailwindSupabasePostgreSQLPrismaVercelClaude API
The complexity was already there. The investment wasn't.
I saw the daily friction as a parent. Behind the scenes, I saw what was driving it: teams, schedules, coaches, families and rules, all connected, but managed through scattered tools and people's memory.
What would it take to build this properly?
A company
of one.
One person and an evolving team of AI agents, designed and redesigned around a clear product vision.
What if people didn't
have to think like software?
After changing how I build software, I started asking why we still use it the same way.
An entire
operation.
A problem I knew firsthand became a complete operational platform. I led it from idea to production, across product, design and engineering.
Ask in your own words.
Pick a task or write a request, and see how the interface forms around it. Simulated, with invented data.
Two ways to interact. One system. One source of truth.
Deployed October 2026 as a per-club module. Today it can show, cancel and move one training, for managers. Everything else is done through the product.
Simulated with invented data. Nothing here touches the real product.
Rethinking how we build software.
And how we use it.
One product, two experiments: a new way for one person to build and run software, and a new way for people to work with it.
How ALTA changed the way a sports club runs.
Scattered messagesStructured informationTraining changes, attendance and announcements have a place in the system.Manually tracking relationshipsConnected dataTeams, athletes, families, coaches and permissions are modeled as part of the same operation.Broadcasting to everyoneReaching the relevant peopleCommunication can follow actual club relationships and approved audiences.Remembering what happenedOperational historyChanges and records can stay connected over time.
Live since August 2026 · 01 design partner · Multi-club by design
The complexity didn't disappear. It finally had a system designed to handle it.
Curious about something here? Ask, and the answer comes from my real work.
- 01From 0 → 1Founder, from the first problem to real use
- 02Real usersDesigning for how a club really runs
- 03How the product worksOne connected club, and how it looks and feels
- 04Building with AIHow she directs development
- 05What's nextAn interface that starts from intent
