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Marina Rudinsky Kaplan

Designer & Builder

I design complex products.And explore new ways to build them.

A selection of things I've designed, built, questioned, and learned along the way.

Ask about my work See the case studies
Before we start · what are we drinking?

Marina Rudinsky Kaplan

Senior Product Designer · Product Strategy, Complex Systems & Design in Code

marina.rudinsky@gmail.comlinkedin.com/in/marinarudinsky

I like understanding how things work before deciding how they should look.

I work across product strategy, UX architecture, interaction design, and implementation in complex environments where the problems aren't fully defined.

I'm drawn to products with difficult logic, interconnected systems, and room to rethink how things are done. Increasingly, that includes using AI and code to bring design closer to the working product.

I enjoy being hands-on, asking difficult questions, and working with people who challenge my thinking. I care about the details, but I care just as much about whether we're solving the right problem.

Experience

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May 2024 – presentB2B payments

Monto

Sole Product Designer · Systems & Design in Code

Sole product designer for a product that helps suppliers get paid through their customers' procurement portals, across the current product, its next generation and the internal operations backoffice.

  • Initiated and led Monto's shift toward design-in-code, evolving from interactive coded prototypes to a shared design system built with engineering. Introduced AI-assisted design workflows, review practices, and quality checks to make product decisions easier to test, refine, and maintain.

  • Shaped the next generation's product and UX architecture while the business rules were still being settled: what each state means, how invoices, purchase orders, portals and connections relate, and how the main flows run.

  • Redesigned how problems reach the people who have to solve them: a supplier sees whether an issue is theirs to fix and where, and operational tasks reach a clear outcome even when the expected result never arrives.

  • Traced inconsistencies in data, status, and terminology back to their underlying logic, improving how business rules are represented across interconnected product experiences.

Case study

2026 – presentIndependent product venture

ALTA

Founder & Product Designer

A platform for running a sports club, started from what I saw at a competitive gymnastics club: an entire operation held together by group chats, spreadsheets and people's memory.

  • Took it from a problem I knew first-hand to a product in use by real users: what to build first and what to leave out (chat, a native app, payments), the data model, roles and permissions, and the experiences for managers, coaches and parents.

  • Designed the club as one structure, so a change to a training, a team or an audience shows up correctly everywhere it matters, from the weekly schedule to attendance to the messages families receive.

  • Designed for what actually goes wrong at a club: a training moved for one day keeps its usual time visible, a cancelled training doesn't disappear, and every schedule change shows whether families will be notified before it's saved.

  • Built and run it with AI coding agents, keeping product decisions, reviews and every release with me.

  • Exploring an interface that starts from intent: a manager writes what should happen, sees the change, and approves it. Today it covers showing, cancelling and moving a single training.

Case study

December 2017 – 2024Blockchain and decentralized finance

ORBS

Head of Design / Senior Product Designer

  • Led product design across SaaS, B2B and B2C products, from ideation to launch.

  • Owned UX strategy and interaction design for products including dTWAP, TON Verifier and DeFi applications.

Earlier

  • 2013 – 2019Art Director & UI/UX Designer · Private investment fundProduct vision, design systems and prototypes for early-stage startups.
  • 2008 – 2024Independent Product DesignerDigital products for startups, from research to launch.
  • 2010 – 2013Art Director, Interactive Designer · Moog.itInteractive and branding work for global brands.
  • 2008 – 2010Infographics Designer · HaaretzData visualization and information design for the newsroom.

Lecturer

  • Generative AI & Creative Thinking · The College of Management
  • 2013 – 2016Interactive Communication · Avni Design College

Tools

Figma · React & TypeScript · Git · Claude Code · Cursor · Lovable · ChatGPT · Adobe Creative Suite

Education

Bachelor, Interactive Design
Avni Institute of Art and Design · 2006 – 2010

Selected work
01MontoExplore →

The complexity wasn't on the screen.

Three connected product environments. Layers of business logic. And a design process that needed to evolve alongside the product.
02ALTAExplore →

What if I built the whole thing?

Not just the interface. The product, the logic, the workflows, and the way it gets built. From a real problem to a real product in use.
03In progressBuilding now
68% builtAlmost there
04In progressBuilding now
31% builtEarly days
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